The “Twist It Up Comb” is the newest addition to the natural hair game.
On Sunday, entrepreneur Noel Durity appeared before the Shark Tank panel to pitch an investment in his product the “Twist It Up Comb”. The comb, which features a stainless steel woven pattern, was created to reduce styling time and offer a clean way to twist thick, coarse hair.
Durity arrived at the tank seeking a $225,000 investment for a 15% stake in his company but found that some of the panel wasn’t well versed in TWAs (Teenie Weenie Afros) or the mega popularity of the natural hair styling market right now. While Laurie really understood the science behind the comb’s technique, which softly twists the hair as you rotate it in a circular motion creating texture, it was ultimately Daymond John and Mark Cuban who swooped in with an offer of $225,000 for 25% stake.
The comb costs $29.99 with shipping and taxes and is a more durable option to the more popular curl sponges that retail for less but require frequent replacing.
You can order a comb here.
View this post on Instagram
Better than the curl sponge 🧽! Here is why. 1) Does not absorb moisture and dry out our hair. 2) You can WASH our combs. 3) Our comb saves you money 💵 because it is a one time buy. 4) Fits in your pocket! 5) For black hair by black hair. We are black own! Twist it Up is the next modern day Afro pick. Everyone of us should own one! Embrace your natural twist. Free shipping for NOV! Share your thoughts 🙏🏾 #twistitupcomb #twistitup
Highlighting the journey of Black women as they create spaces and elevate Black culture.