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This Beauty Mogul Wants To Make You a ‘BAW$E’

This Beauty Mogul Wants To Make You a ‘BAW$E’

Courtney Adeleye is paying it forward and changing the way black women are represented on reality TV.

The CEO of beauty brand Mane Choice wants to make you a BAW$E. Adeleye recently announced her upcoming show “Who’s the BAW$E”, a reality TV show that will pit 10 contestants against each other for a prize of $50,000 and mentoring towards becoming the CEO of their dreams.

“My mission moving forward is to create as many female BAWSES as I can while I have the platforms and opportunity.” Adeleye said on the announcement.

A BAWSE in her own right, Adeleye got her start by building Mane Choice from the ground up–recording videos of her natural hair journey before going on to sell her products.

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Details are not yet available on when the show will air but auditions will be held soon and starting in Detroit.

The upcoming reality show follows Centric’s ‘Queen Boss which aired backed in January of last year and saw three contestants compete each week for a prize of $25,000.

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