She may not be able to fix ALL of Uber’s problems but she’ll improve their image.
Bozoma Saint John, who gained the public’s attention last year at Apple’s Worldwide Developer Conference, just became the Chief Brand Officer at Uber.
Saint John joined Apple three years ago when they acquired Beats Music and is responsible for the popularity and success of Apple’s music subscription service. Under her leadership Apple Music has gained 20 million subscribers and have partnered with celebrities like Drake, Mary J. Blige, Chance the Rapper, Frank Ocean and Taylor Swift for marketing campaigns and streaming exclusives. Recent projects spearheaded by Saint John have been music film projects with Sean “Diddy” Combs’ Can’t Stop, Won’t Stop: A Bad Boy Story, Clive Davis: The Soundtrack of Our Lives, and Harry Styles: Behind the Album.
As Uber’s Chief Brand Officer Saint John will be tasked with creating an emotional connection between the company and it’s consumers.
“Boz has a long track record of successfully creating emotional connections between people and the products they love,” Travis Kalanick, the CEO of Uber said in a statement. “Her creativity and deep understanding of consumers will allow us to build the same love and appreciation for Uber’s brand as we’ve built for Uber’s service.”
A task that may be considerably harder than it sounds considering the recent wave of negative press Uber has received including claims of sexual harassment that resulted in 20 employees being fired.
Saint John isn’t daunted by what’s ahead.
“I’ve got the tools. I’m ready to go and set out on this and see what is to come. That’s the excitement of getting into this space, which is that I really don’t know what exactly we’re going to be trying to overcome. I’m certainly very versed in the path, what the challenges are, so I’m going in with eyes wide open. But I’m also giving myself the permission to be nimble and quick and change things as quickly as we need to.” she said in an interview with Billboard.
With Saint Bozoma on the team maybe Uber is heading in the right direction.