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Pepsi’s Latest Commercial Just “All Lives Matter’ed” Political Movements

Pepsi’s Latest Commercial Just “All Lives Matter’ed” Political Movements

UPDATE: After severe backlash, Pepsi has decided to pull their controversy ad. In a statement released today the company said:

“Pepsi was trying to project a global message of unity, peace and understanding. Clearly, we missed the mark and apologize. We did not intend to make light of any serious issue. We are pulling the content and halting any further rollout.”


Pepsi just Negan’ed the hell out recent political protests with its latest commercial.

The commercial, which features Kendall Jenner, was the latest marketing attempt from the giant soda brand to connect its product with what’s going on in the real world.

And using Twitter’s response as an indicator. It failed. EPICALLY.

So what did it do wrong?

In an attempt to be inclusive and summarize various political protests by being diverse Pepsi’s commercial still managed to marginalize the most prominent groups of our current political protests (BLM, LGBT, Immigrants, Muslims) by centering Kendall Jenner as the focus of the commercial. Kendall Jenner y’all! White, rich, and privileged. Not only did they center her but they made her (and a can of Pepsi) the savior. If that ain’t a smack in the face.

Problematic yes? Confusing? Um yeah.

Other than co-opting movements to sell more soda what message is Pepsi trying to send?


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