I’m fairly new to the iPhone having switched teams when Apple made the iPhone 6 larger than its previous versions. It’s taken some getting used to but I adapted fairly quickly. Mostly because my husband is tech savvy and researches these kinds of things for fun. So I was surprised when he told me I should check out Apple’s Worldwide Developer Conference because there was a natural hair diva on stage killing it.
I didn’t even know Apple had executives that looked like me.
Bozoma Saint John is the head of global consumer marketing for Apple Music and when she strutted on stage, with tousled curls and a bright pink dress that screamed “different”, it was a refreshing sight. Saint John is different from the normal dry-wit men typically found on stage at Apple events. And her presence, wit, and exuding personality stole the show.
Saint John, who aptly goes by “badassboz” on Instagram tried to rouse the crowd into rapping along to “Rapper’s Delight” as she took them through the changes IOS10 will bring to Apple Music which includes a cleaner interface, a new “downloaded music” section, and the inclusion of lyrics to go along with your songs.
As you can see from the video, Saint John was too hip for them but we’re totally hip to recognizing the shattered glass ceiling surrounding her feet.
Saint John’s resumé holds other executive titles. She was Beats Music’s senior vice president of global marketing before Apple acquired it and before that director of music and global entertainment for Pepsi Co. North America where she was instrumental in connecting the brand with high-profile artists such as Beyoncé, Kanye West, Nicki Minaj and others.
Get it girl!
Watch the full conference here.